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Success in today’s business environment requires that
a company’s leaders have the ability, motivation and
desire to create a vision of the organization’s future
direction as well as establishing the course of action it
needs to get there. Spinnaker Consulting
has a full suite of consulting offers and marketing services
to support your Strategic Planning requirements.
From initial current situational analysis, through market
segmentation to the delivery of strategic corporate and marketing
plans, the company assists clients in improving all aspects
of your Strategic and Marketing Planning in order to be successful
with a defined direction and course of action.
Spinnaker Consulting works directly with
your team to identify corporate strengths and weaknesses,
leverage opportunities and thwart potential threats. Comprehensive
market research is offered to better understand the markets
you target, your clients, your competitors and overall market
conditions. The ultimate outcome is an objective, achievable,
and actionable plan.
The underlying critical elements of Strategic Planning are
also offered by Spinnaker Consulting such
as market segmentation, new product definitions with a particular
emphasis on messaging and positioning which can be leveraged
to achieve greater competitiveness in your marketplace.
For more information, click
here.
Most companies, especially those that
are technology-based, recognize the value of marketing, but
often do not have the internal resources to realize the benefits.
Some companies have the assets to embark on the strategic
aspects of marketing while others focus on the tactical aspects
required to increase sales. Successful companies need both
strategic and tactical marketing tools in order to survive.
Spinnaker Consulting is designed to be a
“virtual extension” to your existing team and
provide the services required to deliver full service marketing
to the organization.
Spinnaker Consulting offers
the full range of marketing services from corporate identity
development to project-based services such as direct marketing
programs, Web site strategy and execution, and customer-driven
activities such as user groups and consistent communications
programs all with the objective of increasing corporate revenue.
For more information, click
here.
VC Funding isn’t always easy
to obtain and is often a difficult, daunting, and very time
consuming activity for your company. However, if you are a
growth company with financing needs, it is most likely your
best option. Now that you have made the decision to seek venture
investments, Spinnaker Consulting can help
you navigate through to a successful investment with the right
venture firm for your company.
Spinnaker Consulting provides:
- Assessment and recommendations to prepare
you for meeting with potential investors
- Consulting services to guide you through
the challenging activities of raising venture capital
- Identification of and introduction
to targeted venture firms
- Guidance to avoid potential pitfalls
and navigation through hurdles common to raising investment
capital
Venture capital firms see hundreds of new
companies every year and their investment is a highly selective
process. Spinnaker Consulting will help in
the preparation and articulation of your company and its core
assets to insure they are recognized. Your investment opportunity
will need to stand out and be highly differentiated from the
other companies vying for the venture capitalists investment
dollars.
Venture capitalists invest in teams as
much, if not more, than they do ideas. Spinnaker Consulting
will work with your team to insure it is presented as a strong,
well-rounded, experienced team with passion and proven start-up
experience consistently throughout the investment cycle.
For more information, click
here.
If you are looking to enhance your marketing
efforts while leveraging assets already available to you,
consider an engagement with Spinnaker Consulting Group.
Contact Karen Cummings at 978-447-5090 or via email at karenc@spinnakerconsultinggroup.com.
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