At Spinnaker Consulting Group, Gisselle Maira is a Consultant in Business Analytics and Data Management practice area. She brings more than a decade of experience in driving cultural shifts towards data-driven decision-making by providing clear, understandable analysis and reporting tools on key topic and supporting executive management with streamlined analytical frameworks.
She has led technical implementation of analytics platforms to deliver strategic and timely insights, as well as user-level data analysis that uncovers opportunities for personalized messaging, pricing and related marketing tactics by marrying the technical with the actionable.
Gisselle has an extensive background in planning and managing cross-functional business analysis and technology projects. Her ability to assess complex situations and identify appropriate solutions correlates well with her passion for gathering and effectively communicating nuanced insights. Gisselle has managed an array of projects in industries ranging from financial services to media and consumer products. Her talents include behavioral analysis, audience segmentation, category management and trend analysis.
She holds a Master of Business Administration from Indiana University and a Bachelor of Science in Psychobiology from the University of California, Los Angeles. Gisselle currently resides in Las Vegas, Nevada and can be found doing yoga or hiking with her two dogs in her off hours.