Digital transformations are designed to make things easier for customers and banks. In the process, however, companies often face unexpected hurdles. Using these moments to address emerging challenges is important, but there’s also much to gain from taking a step back – and, when necessary, leveraging an outsider’s eye and experience – to see if other meaningful opportunities have been overlooked.
In the middle of a data transformation effort, a Top 30 bank uncovered several issues – many of which it could address on its own – with its credit card marketing system, but it wanted a fresh perspective from an external partner to identify any areas for improvement it might have missed. Bringing in our marketing operations experience, Spinnaker analyzed every procedure, technology and team involved in the process, looking to improve operational efficiency and reduce regulatory risk.
After presenting our report and prioritized recommendations, we were asked to optimize the end-to-end process for all creative and disclosures. As part of the project, we documented rate and fee packages while also identifying misalignment across related web and collateral pages.
Our strategy delivered detailed and redesigned maps of the creative and disclosure process, which streamlined resource assignments and handoffs. By taking advantage of our financial services-specific solution, the bank is now positioned to transition an effective, compliant marketing operations system to the future-state process.
Read our Marketing Operations case study to find out how Spinnaker helps financial institutions close gaps and seize on untapped opportunities during digital transformations.
The Big Picture We remember spending hours (if not days) each month in mind-numbing tedium as junior analysts, producing regular reporting for our business lines. The recurring exercise had us piecing together data from various sources, manually updating Excel files and praying fervently that none of the associated formulas got corrupted along the way. Excel would generate new graphs, which we transferred over to PowerPoint, and, more often than not, further manipulation would be required to fit them into the approved templates to avoid formatting glitches. Copy-Paste was both our dearest friend and greatest foe.
Data & Analytics, Compliance 2 minute read
The Big Picture Whether we’re talking about a policy or the processes your bank has put in place to support its intent, the connection between the two often erodes over time.
Data & Analytics, Risk Management & Regulatory Compliance, Change Management 1 minute read
The heart of an organization is within the policies that declare what it is and what it believes. To many people, those policies are about setting limits, which automatically means minimizing risk because there’s not much room to step out of line.
Risk Management & Regulatory Compliance, Capability Delivery, Governance & Policy 2 minute read
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