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Change Management, Capability Delivery, Critical Initiative Delivery

2 minute read

Do You Know How Your Bank Stacks Up in Its Digital Journey?

Feb 4, 2021

Written by: Spinnaker Team

Are you confident that your bank’s digital channels are meeting the needs of your customers? Or do you feel like you have room for growth?

Either way, our new 12-question Digital Transformation Maturity Assessment asks you straightforward questions to pinpoint where your bank is on its digital journey – and gives you the tools and resources you’ll need to keep moving forward.

Given the iterative nature of this transformation, as you strive to meet the changing needs of consumers, even banks in a strong position must keep advancing to ensure they don’t lose ground – a common pitfall. The question at this point is whether you have the infrastructure needed to extend the momentum you’ve built into the coming years. 

This assessment is grounded in your knowledge of how engaged your customers are in your digital channels, as well as how rooted they still remain in your traditional branch and telephone channels. For example, what percentage of your customers is digitally active each month? How many of them handle transactions through online or mobile tools?

We also help you analyze your bank’s culture and mindset concerning digital channels, since those elements can enable your continued progress or stop you right in your tracks. This includes recognizing how well your front-line agents are prepared to drive migration to digital channels – which, as you know, is a win-win, with greater cost efficiency for your bank and increased speed and accuracy for your customers.

The assessment also drives you to consider who is setting your bank’s digital investment priority and the status of your data infrastructure, which underpins any digital transformation. This is the perfect moment to remind you that you never want a stand-alone digital strategy; your success depends on integrating digital engagement across your enterprise strategy.

Once you answer the questions – and if you struggle to answer any of them, that’s an early sign you’ve got some ground to make up against your competitors – we’ll deliver a score to help you assess your current state on your digital journey. More importantly, we’ll serve up the practical resources your bank needs to move from that point to where you want to be.

In the past year, across the industry, banks saw greater digital use among customers as the pandemic promoted safer-at-home practices – but you can’t be complacent and expect that progress to continue once people can return to their once-preferred assisted channels. You need to be poised with the right experience to maintain and even grow those higher engagement numbers. As your digital transformation continues to advance, you’ll need to reset your goals to leverage new technology, products and services from the capabilities you unlock with each step forward.

Client Benefits 

In just 5 minutes, you’ll have a better understanding where you are in this critical journey. Click the image to take the Digital Transformation Maturity Assessment now  – and use the findings and related tools to determine your next critical steps.

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