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Change Management, Capability Delivery, Digital Transformation

1 minute read

Spinnaker’s Digital Transformation Toolbox: Resources for banks at any stage on the digital transformation spectrum

Apr 1, 2021

Written by: Spinnaker Team

While banks have been attempting to migrate customers to digital channels for more than a decade, the COVID-19 pandemic has been the biggest (and most effective) driver for this consumer behavioral shift. But as banks ready themselves for a post-pandemic future, a recent Credit Karma/Qualtrics survey finds that even among staunch pre-pandemic, in-person bank customers, many plan to continue banking digitally.

Digital banking is no longer a nice-to-have customer channel: It’s an industry mainstay that – when applied to in-demand offerings, paired with a smart user experience and supported by well-informed contact center representatives – can translate into a competitive advantage.

Whether your team is in the early days of this transformation or in the optimization stages, Spinnaker has developed four helpful resources to guide your efforts in this unending journey:

These four tools could help your organization prioritize and effectively manage its digital transformation efforts. It’s a long journey with no clear end, but when your organization bite sizes its efforts to align with customer data, it can drive measurable cost savings and meet the growing needs of customers.